Marc Jacobs Tweet Shop open for business


Marc Jacobs Fragrances to open a pop-up shop in London with an unexpected social media twist.


At the Daisy Marc Jacobs Tweet Shop no money will change hands. Transactions will be based solely on a customer’s use of Twitter with the hashtag #MJDaisyChain.

The Tweet Shop will have a social media-friendly vibe with a comfortable lounge, drinks and of course wi-fi. It will feature Daisy-themed artwork by Langley Fox, Marc Jacobs nail bar, a live Daisy photo booth and DJ set by Hana Hanra. Products, fragrance samples and Marc Jacobs fashion items and accessories will be displayed. The most creative photos throughout the day have a chance to win a Marc by Marc Jacobs handbag.


Shop opens to the public: 15th- 17th August Friday/Saturday

Opening Hours: 10am-8pm and Sunday 10pm-6pm

4 East Plazza, Covent Garden WC2E 8HD.


The store is a gift to Marc’s many fans and followers, and the first retail operation in the UK beauty to use ‘social currency’ as the only means to make purchases.

The first seed was planted on the 7th of February 2014 when the first ever Marc Jacobs Tweet Shop was launched during New York fashion Week.

#MJDaisyChain @MarcJacobsIntl


Marc Jacobs Tweet Shop open for business

Marc Jacobs Tweet Shop open for business


Leave a Reply

Your email address will not be published. Required fields are marked *